All great ideas start in the most peculiar of places: in a garage, an attic, or a messy room. In our case, it all started on the road. In 2012, a group of adventurous friends came together in our search of a super-cool electric off-road vehicle.
Why off-road? Because it holds the best of camping, hiking, and long drives — all in one.
Imagine the ecstatic experience of feeling the wind in your hair, witnessing the sun rising over the snow-peaked mountains, or walking through lush green forests. These vehicles have the ability to connect you to nature in the most glorious way possible. But, we soon realized that many traditionally available all-terrain vehicles were difficult to transport, and buying them was like using a sledgehammer on our bank accounts.
Tired of the bulky, extravagant, and expensive designs, we decided to take things into our own hands and manufacture the lightest off-road vehicle for all the brave-hearts out there.
The plan was perfect, and so was the team! Our dream team consisted of outdoor enthusiasts, vehicle designers from BMW , and production management experts from Siemens. No wonder we seamlessly transformed into a capable entrepreneurial team.
Our idea was to utilize the team’s automotive experience to build the ultimate off road ESK8s. In order to do this right we were driven by 2 important guiding principals. Products needed to be innovative in mechanical design within ESK8 and secondly the products needed to be produced ethically with transparent communication to all riders.
The first early designs were extremely unique and approached primarily from an automotive R&D perspective. The vehicles needed to be comfortable and able to withstand punishing terrains. Initial designs for the first prototype were sketched by us by hand, and the first sample was designed with independent suspension shock absorption systems and several other components common in the automotive world. Was it unique? Absolutely. Was it an ESK8? Not exactly. Not yet.
That all changed when the first Generation was successfully manufactured in 2013. The seven years that followed involved uncountable redesigns, updates, and hard work to iterate four generations of vehicles. It was a rollercoaster ride that involved overturning and verifying numerous design ideas, obtaining seven national patents in 2016, and a total of 20000km road tests. Along the way we won a Red Dot design award! Each second was exhilarating, and each step brought us closer to our dream: “To build the Best Off-Road esk8 in the World.”
The first board brought to market was the Cycleagle (CE-X4S). The product was a game-changer for the world of ESK8 but the name and visual design language never felt like a perfect match for the company, our staff and our culture. In 2021 the company rebranded to Propel EV. A name reflective of the company today and what it will be in the future of electric vehicles.
Propel EV isn’t just a name to us; it’s an ethos. We are confident we will propel personal electric vehicle technology forward. We realize our riders trust our products to propel them across any terrain. Never content. Never concerned about what used to be the norm in the industry. The company will always propel forward. We’re still friends driven by the same goals. Still daring enough to imagine what should be next, rather than conforming to what’s already been done. Still driven by ethics and transparency. Still in love with ATVs, nature and ESK8. Welcome to Propel EV.